"Free Traffic vs. Extra Revenue - Earning from PPC Search Engines"
Pay Per Click Search Engine ads are one of the most cost-effective ways of targeted
internet advertising. According to Forbes magazine PPC Search Engine advertising
accounts 2 billion dollars/year which is expected to increase to 8 billion dollars
by 2008.
This article explains how easily you can profit from this 2 billion dollars
industry.
But what are the Search Engines?
A Search Engine is special database-driven web site designed to index and categorize
internet addresses. Search Engines focus to help people to find information
stored on the Web.
There are four basic types of Search Engines: Crawler-based (automatic), Human-powered
Directories, Meta and PPC (Pay-Per-Click).
Although most of the Search Engines that operates today shall be classified
as Hybrid Search Engines because it has become extremely common for two or three
types of gathering and ranking results to be utilized for presenting them on
results pages to the end user.
How the PPC Search Engines work?
PPC Search Engines create listings and rate them based on a bid amount the
web site owner (advertiser) is willing to pay for each click directed from that
Search Engine. Advertisers bid against each other to receive higher ranking
for a specific keyword or phrase. The highest bidder for a certain keyword or
phrase will have their site ranked #1 in the Pay-Per-Click Search Engine results
followed by the second and third highest bidder, up to hundreds or even thousands,
for the same keyword or phrase. Due to bidding process required to get your
site ranked, PPC Search Engines are also known as Pay-For-Placement Search Engines,
as the ads will appear prominently on the results pages based on the dollar
amount (bid) you will agree to pay for each click.
Affiliate Programs and PPC Search Engines:
Most affiliate programs only pay when a sale is made or a lead delivered after
one of visitors clicks through from your site. Depending on the program,
your web site content and traffic target, earnings may be slightly different.
The reason why you should consider joining a PPC Search Engine affiliate program
is that it is much easier to earn from PPC Search Engines than other affiliate
programs. You will earn from your visitors click-thrus to an advertisers
site and not per sale or action.
Plus PPC Search Engine affiliate programs can very well collaborate with your
existing web sites content or ventures.
Resourceful of your web site:
With PPC Search Engine affiliate program you will be able to profit from visitors
who are not interested in your product or service and more likely they would
leave your site and never come back. Providing those with an opportunity to
search the Web and find the service or product they are looking for will not
only earn you commission but also will build your sites brand recognition
as a valuable resource. The visitor who finds what he/she needs on your website
will more likely come back and review your services more carefully, eventually
will be back to search the web for other products.
Key benefits: extra money or "Free" targeted traffic:
As you should have noticed PPC Search Engine affiliate program is an easy way
for you to generate additional revenue. When a visitor on your site does a search
in the PPC Search Engine and clicks on the advertiser bided listing, the advertisers
account will then get deducted for that click. Depending on the Search Engine,
you will be compensated with from 30% up to 80% of the advertisers bid
amount.
PPC Search Engine affiliate program shall not be only considered as additional
source of income, since it also can help you to promote your own site. Most
programs allow you to spend your commission for advertising with them instantly
with no minimum earning requirement. This is the most effective method to exchange
your raw visitors for targeted surfers who will more likely purchase your product
or service.
PPC Search Engine affiliate program integration:
PPC Search Engines usually have a ready-to-use suit of affiliate tools that
you can easily integrate to your web site. The most common tools are search
boxes, banners, text links and 404 error pages. Many Search Engines utilize
custom solutions and provide with a white-label affiliate program, which enables
you, with only few lines of code, to integrate remotely-hosted Co-branded Search
Engine to your website.
Also referring your webmaster friends to the engine will grant you a lifetime
commission for your 2nd tier earnings or deposits.
About the Author:
Krzysztof Wojtowicz is an owner and manager of LooKiez.com PPC Web Search Engine.
http://www.lookiez.com main focus is delivering relevant results and helping
webmasters to monetize their web sites traffic.
You can read about LooKiez Affiliate Program at:
http://www.lookiez.com/affiliate.php |