|
When most webmasters think of marketing, they would
no doubt list writing articles, placing ads in various
ezines and newsletters, optimizing their webpage for
higher rankings on the search engines, viral techniques
and of course, any free ads that work.
But one of the most effective and misunderstood avenues
of successful marketing would involve a type of delivery
channel that does just that... delivers content to
targeted audiences.
That delivery channel is called RSS. Let's take closer
look at a general overview of using RSS in your marketing
and proven tips and shortcuts that will have your
website successfully using RSS in a snap. First...
RSS content is delivered through RSS Feeds. What
type of content? Articles, stories, press releases,
announcements, updated info, company details, products
and marketing.
But in order for your audience to view this content
via RSS Feeds, they will need to download a special
program called an RSS aggregator. Some are available
at no charge while others have a subscription fee.
Most will ask, what is an RSS aggregator? It is an
application that will allow and end user to subscribe
to RSS Feeds thus allowing them to read and view your
new content.
And yes, you can still use e-mail to deliver your
news and updated content. E-mail is not going away
as a few writers have predicted. In fact, you really
can compare RSS to e-mail since they both have their
own characteristics, opportunities and communication
differences.
Our point of discussion today is that RSS is growing
at an alarming rate. So much so that business owners
need to take a closer look at how to use this to help
make your web business more competitive and ultimately
to make more sales.
One can also enjoy getting possible higher search
engine rankings due to new content being updated thanks
to RSS technology. But remember that there is no overnight
solution to accomplishing getting better rankings
or more customers.
But using these innovative tools and make marketing
and growing your business much more profitable and
convenient to run. Here's some helpful sites for additional
help:
http://www.feedforall.com
http://www.make-rss-feeds.com
http://www.small-business-software.net/display-rss.htm
http://www.mywebfeeds.com/
http://www.feedscout.com
http://www.quickrssfeeds.com
Now it's up to you to take a closer look at how RSS
can literally change the face of your business in
a good way and then take an active start to include
RSS as part of your overall marketing arsenal.
About the Author:
Floyd Tapia
The RSS Connection is an ever growing website helping
small business owners learn the basics of RSS and how
to use it to help grow their business and secure additional
targeted customers. |
