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If you run a website hosting business, you already
know the challenges in the business. Thousands of
competitors are just a click away, ready to undercut
your price.
Potential customers see hosting as a commoditiy and
shop by price. Several directories like Hostreview,
Acehosts and Hostindex make it easy to comparison
shop.
How can you get more profits from your business under
these conditions?
FIRST, GET THE CUSTOMER
Calculate the lifetime value of your customer. For
example, let's say the average customer stays with
you for 15 months and pays 16.95 a month. That means
their lifetime value to your company is $254.25. So
every customer you acquire makes your business (on
average) $254.25.
If a visitor comes to your website, then leaves to
comparison shop, you have more than likely lost that
sale. Have you invested in sales copy that compels
your visitors to buy from you? Does your website help
him to see that you are the best choice for his situation?
Showcase your credibility, guarantee services and
offer incentives to try your service. Make it easy
to buy from you.
NEXT, KEEP THE CUSTOMER
Because each customer is hard-won and the value of
the customer is so high, you'll want to make sure
you have the support services that keep your customers
happy.
Once a customer leaves you for another website host,
he's gone forever. You probably already make customer
service a priority, with email answered in a timely
fashion and well-trained technical support. Go the
extra mile. Don't wait for customers to contact you.
Ask your customer how you're doing.
THEN, SELL MORE TO THE CUSTOMER
The customer has already bought from you. There is
familiarity and trust. You can easily offer complimentary
items to your current customer list.
The major concern of your customer is how to succeed
online. It's easy to offer online marketing tools,
ebooks and additional services. It can be as simple
as joining an affiliate program for an item your customer
may need, then making him aware of the item.
Focus on these 3 areas, getting the customer, keeping
the customer and selling more to him. You'll enjoy
higher profits in your website hosting business.
About the Author:
Raynay Valles is a Marketing Specialist and author
of Profitable Website Hosting. Find out how to get
the report at http://www.jawdrop.com/ebooks/webhosting.html.
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