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What's the use of an opt-in list or ezine IF there're no subscribers to appreciate
your efforts'
It's easy to start a list, no problem, I can do one by lunch tomorrow, but
getting tons of subscribers is a different thing altogether.
Strangely enough , it does take some work if you prefer NOT to invest in paid
advertising or co-registration services to gain subscribers'
With that said, here's ONE simple, straight-forward but devastatingly effective
technique to attract them.
Do not let the simplicity fool you, it works like a charm. Everyone should
include this as part of their list-building strategy : )
Create A Killer Subscription Page!
Not exactly new news here, but as I mentioned, many internet marketers are
missing out on this deadly technique.
You've got to build an attractive subscription page WITH an irresistible offer
to entice potential subscribers to hit the subscribe button!
The best types are those in the 'direct response' style - clean, simple, eye-catching
web pages carrying action'oriented sales messages.
For example, this is how I've designed it http://www.marketing-make-money.com/subscribe.html
===== Side bar =====
Download 5 professionally-designed Direct Response web templates here: http://www.allwebmarketing.com/ultra.exe
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Now let's break it down, what must you include in your subscription page to
build your list? Here're the THREE most necessary factors...
Benefit-Driven Headline
Tell them WHY they should subscribe. What do they gain, what can they expect?
Sum your biggest benefit or unique advantage in the main headline!
Irresistible Bonus
It's a fact that bonuses still draw the crowds, contrary to what you may have
heard.
You've got to create a superb subscription bonus that any breathing prospect
would be crazy to miss out on!
How? Do something different, packed it full of value, and make sure it's relevant
to the market you're targeting at. A good bonus would be something you feel
you could SELL equally well.
If you've seen from my subscription page, http://www.marketing-make-money.com/subscribe.html
what I've done is created a huge bundled package of quality ebooks. Notice the
high 'perceived value' attached' This is an example of what you can do.
Eye-catching Image
Words sell, yes, but so do pictures, perhaps even better for this particular
strategy?
Your subscription page should (no, make that a must) have an ecover of your
ezine or whatever you're giving away. An ecover provides 'tangibility' and increase
the percieved value of your product dramatically.
It can very well increase your subscriptions by as much as 400%!
Promote your new subscription page everywhere and in no time flat, you'll be
able to have your own huge guru-size opt-in list without having to pay a single
cent for it!
About the Author:
Ewen Chia
Copyright (c) 2003 Ewen Chia
http://www.Marketing-Make-Money.com |
