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Every week my website marketing challenge is made a little easier by one email.
That when opened tells me exactly what visitors to my sites want.
And don't you agree website marketing is easier when you know what your visitors
want?
Problem is, despite log file analyzers, keyword research tools and the like
too many webmasters seem out of the loop when it comes to knowing that. Leaving
them groping in the dark without a flashlight.
Which bring me to my secret weapon. And admittedly it's not the first thing
you'd think of when it comes to website marketing.
Curious as to what that is?
Well I'm talking about the list of terms people searched my site for provided
free of charge by the site search service I use.
Powered by Atomz.com, this independently hosted search solution not only gives
me a fast, ad-free search tool that's ideal for my sites, it also reveals that
critical website marketing intelligence we all crave. That is, exactly what
visitors are looking for.
This way if enough visitors are looking for certain info all that's left is
for me to give it to them! Who knew?
Plus there's nothing to it. The site search is super simple to add to your
site using a bit of HTML provided by Atomz.
Oh and did I mention there's absolutely no cost for sites with fewer than 500
pages?
Then each week just check your inbox. Find out what was searched for plus get
hot tips on how to get more out of this service.
For example one recent tip revealed how to redirect visitors to the exact page
with the term they were looking for when there is only one page like that on
your site.
Another thing - Once set up everything runs on auto pilot. It logs the searches
and fires off the weekly keyword report like clockwork. From there I simply
track the results with a spreadsheet. Creating content as demand warrants.
Plus since I'm often surprised by what people are looking for, I feel it gives
me a heads up on hot topics I may not have gotten wind of yet.
Oh yeah here's a no charge "idiot proofing" tip. One I wish someone
had passed on to me. Do remember to tell Atomz to update the pages indexed from
your site once a week.
It's a once and done kind of thing that I overlooked initially. And I discovered
only when doing a test search for a keyword I KNEW was on a page within my site
but couldn't find. Don't make that same mistake.
Anyway, to find out more about Atomz Free Express Search and how it can help
your website marketing efforts visit http://atomz.com/search/trial_account.htm.
You may find it's a website marketing secret weapon you'll want to add to your
site. That way you too can discover what visitors want in your inbox each week.
About the Author:
Written by John Gergye
john@traffic-test-tube.com
How much is more traffic worth to your business?
Take John Gergye's Search Engine Quiz and get a special report "Coming
Out On Top" with 49 tools that make it easy to get more traffic. http://www.traffic-test-tube.com/search-engine-quiz.shtml |
