On the World Wide Web, site performance ultimately drives
customer retention and revenue. In fact, slow performance
is a top reason for dissatisfaction with e-commerce
Web sites. A slow, sluggish site is therefore not an
option for any serious e-tailer.
In order to avoid losing customers or revenue because
of non-responsiveness, industry participants suggest
that sites with e-commerce capabilities select dedicated
servers for their hosting solution. Dedicated servers
combine the advantages of a Web host's technical support
with dedicated connectivity, sole use and precise control
over your Web site's server.
Novice webmasters often start out with simple sites
that feature relatively static content. For this reason,
most initially select a shared hosting solution, in
which many likeminded webmasters are hosted on a single
server. But as a site becomes increasingly popular,
a dedicated solution will be required. Shared hosting
becomes increasingly inadequate as the popularity
of a Web site grows. This is because shared hosting
cannot provide the robust or scalable bandwidth and
computing ability needed to power a premier site.
Typically, shared hosting equipment services a minimum
of 250 Web sites each. Customers therefore compete
for the scarce and limited memory resources that one
piece of equipment can provide. When a fellow customer
develops a site that consumes nearly 50 per cent of
the server's resources, the rest of the Web hosting
customers must share the balance remaining. This inevitably
results in slow, sluggish and gradually deteriorated
service for you and your clientele. Dedicated hosting,
however, provides a solution that is individualized
to the specific requirements of your site alone.
Most packages are customized to your needs to ensure
that the services that you provide your customers
are fast and efficient. Key components of most customized
packages include increased bandwidth and storage capacity,
increased IP address allotments, administrative access,
operating system selection and increased performance
and security.
Premium dedicated hosting that is suitable for a
high-traffic site will cost you approximately $200
US per month. This is a huge increase over shared
hosting service that typically costs you $25 US (or
less) per month, but the benefits you receive for
the increased price quickly become self-evident.
Dedicated hosting allows you to leverage cost-savings
and return on investment by outsourcing your Internet
requirements. Using the resources of hosting professionals,
you can avoid spending a huge sum of money to host
your site in-house while enjoying all the benefits
of tier-one Internet services.
These benefits include broader bandwidth and data
transfer opportunities. A dedicated server package
will allow you to maximize the bandwidth potential
of your site because you will no longer need to share
Web server resources with others. This means that
you will be able to take full advantage of the high-speed
network provided by your Web host. Also most established
hosting companies provide full redundancy through
the aid of multiple network connections. As a result,
your Web page download time will be faster and always
available, increasing service to your customers and
ultimately your income.
A dedicated solution also provides the benefit of
a fully insured location and protection against fire,
theft and data lost. Most providers financially insure
their equipment and premises, and make sure that all
equipment is bundled with data backup devices and
uninterruptible power supplies in case of disaster.
These benefits, along with a lot of data storage space,
greatly enhance the safety of your Internet venture.
The majority of dedicated plans offer at least four
gigabytes of storage space as opposed to an average
of 100 megabytes offered with shared plans. This translates
into more space for graphic and other storage hungry
content. Another great advantage about more storage
space is that huge log files can be archived, rather
than be deleted constantly to appease shared hosting
disk space constraints.
Dedicated solutions are also beneficial for serious
webmasters because they provide superior administration
tools. With a dedicated host, your hosting company
permits you to customize and configure your server
as you see fit. Once you sign-up for a dedicated solution,
it is considered yours. Most hosting companies use
a 'leased server' model, in which they own the physical
server, but grant you exclusive, full control over
the equipment.
This means that you can select which operating system
(Windows Server, Windows 2000 or Linux) you wish to
use and custom configure it for your specifications.
As administrator, you will be able to use programs
such as PC Anywhere, FTP Daemon or Telnet, to develop
your internal file infrastructure. These programs
will also allow you to install any ancillary, interactive
e-mail, streaming media or e-commerce application
on your server. Most Web hosts will not allow you
to install, or compile your applications on shared
servers due of the interference it causes other customers,
but as the sole administrator of your dedicated solution,
you will be able to make such decisions at will.
You will also be able to add new sites with ease
with the allocation of multiple Internet Protocol
(IP) addresses that are assigned to your solution.
Most dedicated servers come with a minimum of 5 separate
IPs. These unique addresses allow you to add new domain-based
sites to your server. They also make analyzing Web
traffic from multiple sites more efficient and effective.
Dedicated solutions are thus favored by webmasters
of popular sites because of the high level of service
they provide, which is a necessity in today's Internet
economy. Dedicated solutions allow webmasters to concentrate
on their core business, while the Web host focuses
on ensuring maximum uptime and fast connectivity for
your customized Web server. And because this segment
of the industry is growing exponentially, it can be
expected that high-end, premium dedicated hosting
providers will enforce their service guarantees with
high-quality levels of customer care. Such enhanced
competition will ensure that webmasters gain access
the to fastest performing dedicated solutions so that
they can improve customer retention and revenue. |