The network operations center is the most misunderstood,
misrepresented and marketed concept in the Web hosting
industry.
It is the master control center consisting of infrastructure,
equipment and the personnel necessary to provide business
consumers with first-class Internet connectivity. All
first-tier providers and major telecommunications companies
build them to create the physical environment necessary
to keep their business clients connected to high-speed
Internet trunks 24 hours a day, seven days a week.
Network operations centers, or NOCs as they are commonly
referred to, are expensive, world-class facilities.
They are located in major metropolitan centers throughout
the United States, Canada, and Europe and are designed
to provide the widest range of security, reliability
and speed. NOCs usually have multiple connections
to high-speed, first-tier T1, T3, or OC-3 bandwidth
connections. These connections are referred to as
first-tier, because they are the raw pipes that contain
the majority of Internet traffic.
NOCs are considered major junctions on the information
highway, physically routing major amounts of Internet
traffic for telecommunications and broadband providers.
Because such facilities are pivotal to the Internet
and the new economy in general, many are built to
military specifications.
Most NOCs are custom designed to withstand any seismic
or man-made disaster. All are equipped with smoke
detection, fire suppression systems, motion sensors,
secured access, video surveillance, redundant computer
and power systems and multiple backup power generators.
NOCs are complex, expensive undertakings that are
primarily implemented by major enterprises and telecommunication
companies. For this reason, you should be very wary
if a second-tier hosting company claims that they
operate their own center.
Most hosting companies will co-locate their equipment
at a first-tier NOC owned by a larger firm, but few
hosting companies actually operate a first-class network
center. Many resellers and second-tier Web hosting
companies have attempted to deceive consumers by claiming
that they operate their own network facilities. This
in most cases must be regarded for what it is: a false
claim. Hosting companies and Internet Service Providers
(ISPs) may operate their own intricate, in-house server
farms, with customized servers and local loop connections
to T1 or T3 lines. However, they cannot honestly claim
that such a set up is evidence of their investment
in a sophisticated network operations center.
Some hosting firms will claim that they have all
the bells and whistles of a complex NOC, but savvy
consumers will recognize that they are only co-locating
their servers on the premises of an advanced broadband
or telecommunications provider. For this reason, consumers
must be very wary of small to medium-sized hosting
firms that claim to make multi-million dollar investments
in hosting infrastructure and equipment. All these
companies are doing are locating computers at somebody
else's NOC, and in reality this is enough. When you
pay for hosting, you not only pay for high quality
and quantity bandwidth and redundant connections,
but mostly for server maintenance expertise.
Hosting companies like to boast that they build network
infrastructures, but in reality most firms simply
purchase space in NOCs and maintain it for end-users
who require hosting and e-commerce services for their
small to medium sized enterprises. Many hosting companies
also feature "meet-me rooms," which function
like NOCs.
"Meet-me rooms" are facilities where telecommunication
carriers and network service providers gather to cross-connect.
They are purpose-built, shared resilient rooms within
notable real estate locales where carriers can situate
fiber racks, direct digital frequency synthesizers
(DDFs) and other high-speed switching technology.
Data networks and hosting companies use meet-me rooms
to make peer-to-peer interconnections without costly
fees. Telephone companies also use meet-me room infrastructure
to connect their voice networks to each other. Most
rooms are located in the downtown cores of major metropolitan
areas throughout Canada, the United States and Europe.
So make sure that you are not paying a premium simply
because a hosting company claims that their NOC is
superior. Ask you hosting company whether they actually
run their own network operation facilities, or whether
they simply co-locate their servers at another company's
NOC or in a meet-meet room.
Always make this inquiry if the Web host claims that
it possesses superior network facilities in its advertising.
Remember that determining whether your future hosting
service is honest with you is very important. Ultimately
you have to trust your hosting service, since you
will be totally dependent upon it for your site income.
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