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There is a lot of talk about Content but is it just that and if it is not,
then how does one go about reaping rewards. A brief examination follows. Simply
put, without content you have nothing but banners and graphics. You cannot get
traffic on those alone. I repeat, you cannot get traffic on those alone!
The very best traffic is search engine traffic because of the price tag.Practically
ZERO!
For the most part, search engines react to search terms. Results for search
terms are contained within content or text, with the only exception being metatags
in general, and domain names.Even those will rarely do it. Rarely!
Keywords or search terms are “matched” with similar words within
the text, and the incidence of them. If an engine holds such “words”
from a site within its database, you are much closer to getting free traffic.
That is a fact.
Now there are two ways to accomplish that.1.Create your own content.2.Use someone
else’s.
Creating your own content is not for everyone, but it is always a good idea
to give it a try. You will likely succeed with time, research and experience.
Few people are born with esoteric knowledge, however it seems, and are more
likely to have applied themselves over time.
Using the content of others should be a consideration also, and is volume dependent.
One person alone is limited when a high volume is the expectation.Originally,
ghostwriters were employed to make someone look good in a literary sense. Pay
person X to write article Y, and the employer retains the copyright. This is
widespread, no secret, and perfectly acceptable. This process is very like the
way that your boss will exploit your services in return for a fee. It is commerce.
Anyway, the search engines don’t really care who writes something or anything,
as long as it is written. Their primary job is to find it, index it, and return
it.In a modern context, the copyright regarding the content, is retained by
the author, unless otherwise agreed.
What this really means is that you can use content that is relevant to your
site and take any credit that is due to you. The more keywords that are mingled
within it, the higher the likelihood that your site will gain ground as an authority
on the product. The engines will recognise it, and loyal visitors will have
more information on the product as well.
The very best method is to target articles that are theme-relative. If your
site is selling shoes, then source articles on shoes and its materials, uses,
colours, or anything pertaining to the product. Unless you have done something
to upset the search engines, this will always help with few exceptions.If the
spiders or bots register a change in a sites content, they are more inclined
to revisit. The main advantage to having fast spider return, is to get new “news”
out in the public domain. This may offer a time-advantage over competitors.The
very same strategies apply to blogs, which can often be more effective than
regular sites, due to their superior structure, internally, and with respect
to linking.
Even without a particular targeting exercise, increased content should bring
some “incidental traffic” that may often occur as a consequence of
the content. In other words; your content may not always be theme related, but
the engines could return your site as a match for any keywords that it doesn’t
find a more suitable match for.It is up to you to “grab” such traffic,
any way that you can. This is not ideal by any means, but anything is better
than nothing, and somewhat cumulative.
About the Author:
To IGR's Rapidly Growing, Fully Searchable Database of Exclusively Written,
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