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Ever go to a website and couldn't make heads or tales of it? Possibly it was
littered with advertisements in the form of flashing banner ads or pop-ups?
What did you end up doing? If you are like me...you left. And without even bothering
to look around. Why? Because you either couldn't find what you came to the website
for, or you were turned off by all the commercialism of the site. Either way
you ended up wasting your time, and the owner of that website failed in his
attempts at marketing. Why?
Because a website is virtually worthless regardless of how many hits you are
getting if visitors immediately exit your sight. But the better scenario is
a website that offers people exactly what they were expecting from your keywords
and description. This will result in your visitors, who have become targeted
traffic to spend more time at your site which probably means they will do a
thorough examination of your business opportunity.
To keep visitors looking over your website it is important to have one predominant
theme. For instance. If your website is completely dedicated to your affiliate
program, then your keywords and description should emphasize that. If your website
offers ways to increase traffic don't list your site as an affiliate program
just because you offer a link to one. That's getting people to your site under
false pretenses. Their coming to your site looking for an affiliate program
and instead they find instructions on increasing website traffic. More likely
then not those people will bail out only to look elsewhere.
While it is a good idea to offer links to other sites and services that are
similar in nature to your own website I do not suggest creating keywords or
including in your description any of these. I am thoroughly convinced that the
majority of people will not click past your home page to find what they are
looking for. Do You? So If you have a sight that offers marketing articles but
would like to offer your affiliate program as well, you can create a whole new
site just to promote your program through which you may receive more targeted
traffic. This will allow people to click your link from wherever it may be posted
and up pops exactly what they read in your description.
But that's not the only problem with websites. Some contain such massive amounts
of advertisement in the form of pop-ups, flashing and moving banners, and music,
it's like looking at a video game where your objective is to shoot the pop-ups
down before another one is created.
No one likes to be bombarded with advertising. And all that advertising takes
away from the theme of your website. While a person is reading about your offer
they are being distracted by things moving and flashing all over the place.
Besides, if you are offering an affiliate program, visitors to your website
are not looking for car insurance, vitamins, or long distance phone service.
I'll take that back. They may be looking for those things but most people will
go directly to the source by use of a particular keyword and their favorite
search engine. This also emphasizes the need to have the proper keywords and
description to match up with your website.
If you are advertising on your home page may I suggest no more than two banner
ads on it. And they should some how be linked to the theme of your website.
Now, if you have quite a few products or services to advertise there are a couple
of ways of doing it that won't turn your home page into a shooting gallery.
1. Use one line text ads. Corner them off onto a particular section of your
site allowing visitors to make the decision as to whether they want to view
your advertisements or not.
2. Make a separate site for each product or service. You can create sub-domains
for your products or services and promote them just as you would your main site,
and do so with a lot more success.
Here is a recap of points to remember.
Present a website that:
Is easy to navigate
Has minimum advertisements
Is what people expect to see at first glance
Matches your description and keywords
Maintains one predominant theme
If you conform your website in the manner stated above you will end up with
more targeted traffic to your site which should result in more sign-ups to your
program. Build your website to meet the expectations of those who visit it and
you will succeed.
About the Author:
Articles by Help Me! Find out how to use my articles to freely promote your
online business and products. Use them for website content or feature them in
your ezine or newsletter. Go to my website at http://www.quityourcrummyjob.com
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