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Outside of consistently acquiring enough targeted traffic coming to your website,
Lead Generation has been the webmasters second fore most concern in keeping their
income streams alive within the reams of survival. You’ve heard it plenty
of times, “The money’s in the List”.
The next latest buzz is to acquire targeted traffic to come to your website.
If the targeted traffic was pinpointed with enough accuracy, in theory that
visitor would possibly be interested in purchasing your product or service as
well as rendering his/her name and email address for further follow up from
you. Ultimately increasing your ROI, return on investment.
Problem is that webmasters have been programmed into believing that they must
give away “bonuses” and “gifts” in order to accomplish the
task. Creating the persona of an “I gotta have it at No Cost” net
society.
These ideas are so embedded that if your visitor so much as has the impression
that the offers were not good enough in exchange for his information, he could
scream “spam” and then your “outa here”.
The burden of proof lies on your shoulders to defend your good name.
This method definably has its contradictions. Who can blame them? We as webmasters
created the problem. Webmasters has become generous and permissive to each and
every demand. With each demand we became more generous and with each cry we
became more permissive.
Your visitors’ information is of value but, so are the webmasters offers
in return. That value used to be at the discretion of the webmaster who administers
over his products and services according to the marketability of its value.
The future survival of the Webmaster is to bring back the establishment of
Balance. A happy medium between what constitutes value for the Consumer as well
as the Webmaster.
If we are to begin establishing balance back into net society, we must determine
what it is that is actually important to the viewer of your site.
The answers might very well be within the search engines. Google has been setting
the trends back to the scenario that “Content is King”. This theory
is nothing new. In the beginning, Content was the reason for having a connection
to the web. People were hungry for trustworthy and in-depth Information.
Google is known for tracking the way surfers search for information. They have
allocated deep budgets for such tasks. This is what has given them their strong
hold on their market. Other major search engines have also followed their paths.
If we were to take Google’s advice and befriend its algorithms then agree
that Content is the King. It would stand to reason to follow its path too. The
old but, new formula for successful intervention to balance would be to supply
Content then lean on the Sales later.
So has the Net finally come to a full cycle?
Only, if we allow it. Of course the real answers fall within the establishment
of creating balance with all alliances involved.
Currently the balance of value seems to lean heavily towards the Content of
Information. Surfers don’t just happen to land on your website. Visitors
find your website via a search or link. A description of some sort attracted
them there.
Chances are according to the search engines they are looking for information
about a product or service.
Taking the advice of the search engines that balance lies within the content
of the information given, you would have to assume that the equilibriums would
return between the product/service providers and the consumer.
Creating the balance may be found in Traffic Nodes.
What is A Website Traffic Node? A website traffic node is a single html page
of content specific information that has been optimized for the search engines
and user friendly for the viewer.
Why would you need a WTN? A Website Traffic Node validates your prospects interests
to what you have to offer. It also is used to condition your prospect and prepare
him/her into feeling more comfortable with doing business with you.
What is the difference between a Traffic Node and a Lead Capture Page? Although
a traffic node can also serve as a lead capture page, they are different in
how they are indexed within the search engines.
To find out if Traffic Nodes will balance the equilibrium within your business
and how to create one of your own; download the report “Understanding the
Structure of a Traffic Node in pdf format here:
http://www.traffic-n-more.com/Traffic_Node.pdf
About the Author:
Debra Gravelle
Bringing 22 years of business consulting and planning to the internet.
http://www.traffic-n-more.com
admin@traffic-n-more.com |
