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Chances are if you surf the net much you have noticed that almost every website
offers a free newsletter or ezine in some form or other. Wonder why someone
would go to so much trouble to publish a newsletter and offer it for free? The
answer is because it is a brilliant Internet marketing idea. True, it does take
some work to publish a quality ezine, however the benefits you can reap in sales
for your main product or service is worth the time and effort.
What makes writing and publishing an ezine such a good Internet marketing idea
is that it allows you to have direct contact with your customers and readers
on a continuing basis. Even if they forget to visit your site again (and let’s
face it; with all of the work and family demands placed on all of us, no matter
how good your site is, this is a possibility) if they are subscribed to your
ezine you have a golden opportunity to remind them why your site is fantastic.
Secondly, when done tastefully, it gives you a chance to earn a little extra
through advertising. Finally, there are relatively few other ways you can build
a relationship with your site’s visitors. And as all good salespeople know,
building a good rapport with your customer is key to making the sale.
There are a few golden rules you should understand before hurrying to write
your first edition, however. While you may be able to convince a visitor to
sign up for an ezine when they visit your site, your job as a publisher doesn’t
stop there. To get them to actually open it every time it lands their inbox
and not hit the delete key, you need to develop a plan. At a minimum, keep these
tips in mind in order for an ezine Internet marketing idea to be successful:
Take the time to include informative, interesting and entertaining content
for your ezine. Give the reader a reason to want to read your newsletter and
better yet, recommend it to others!
Reassure your readers. Always, always include a privacy statement and give
them an opportunity to unsubscribe. Hopefully, if you provide relevant, original
information you’ll never have to worry about this; but doing so shows you
care about your reader and that you produce quality material.
Once you decide to publish an ezine, be consistent about it. If you tell your
readers it’s a weekly publication, make sure it comes out weekly no matter
what. Failing to abide by this rule tells your reader you’re unreliable
and untrustworthy.
Finally, remember that although writing and publishing an ezine is a fantastic
Internet marketing idea, it is also a chance for you to have some fun and really
expand your skills. Be creative and have fun!
About the Author:
Jack Elmy's web site provides information on the basics of creating business
plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com
You have permission to publish this article electronically, in print, in your
e-book or on your web site, free of charge, so long as you leave all links in
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