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Every website owner wants their website to be popular; some just might not
admit to it! To increase traffic to your website, I suggest the following to
start with:
Unique content
Visitors and Search engines love unique content - nobody likes to read the
same paragraphs over and over. Your visitors will return to your website and
search engines will rank your site high for being unique.
Get linked
Getting linked is very important, the majority of your visitors will find your
website through links, whether they be on Google or a directory website. Our
advice is to submit your website in appropriate places - directories that are
suited to your website. Search engines will find your website automatically,
so don't waste your time submitting to them!
Keyword rich text
Most websites are set up to achieve a goal - whether it be to sell a product
or service or to promote something or someone. CJ Website Hosting recommends
you think of a dozen keywords that you would like people to search for (in search
engines) to get to your website. Once you have the list, try to put them within
your website content - but keep the sentances making sense - search engines
will spot keyword spammers!
Link to relevant websites
Linking to websites can be as powerful as being linked. If you link to websites
that are relevant to your websites content - you will receive brownie points
for doing so. Search engines categorise your website depending on what you link
to, for example, if you linked to several "home made recipe" websites,
search engines will guess that your website has something to do with home made
recipes.
Use heading tags and appropriate titles
Heading tags such as <h1>, <h2> etc.. are known to be vital HTML
tags. Not only do they tell visitors what your page is about, they also help
search engines to categorise your site. Same goes for the <title> tag.
Make sure your title tag is short and to the point - including a URL in your
tag is a big no no.
Other tips include; making your website standards compliant, minimilising the
amount of HTML code on your pages (by using div based layouts), utilising the
alt and title attribute and using URL rewriting techniques.
About the Author:
Sara Tompson is a support engineer at CJ Website Hosting. Research interests
include SEO and Accessibility in web design. |
