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Search engines are what makes the web useable. When you want to find information
about something you go to your favourite search engine and type in a few words
(keywords) and you get a list of Web sites to choose from.
You read the short description of the Web sites on the list, and click, off
you go to look at that Website. If the search engine has done its job correctly
you find what you are looking for. If not you go back try a few other sites
on the list or do another search using different keywords.
Notice something very important - People don't search for a particular website
- They search for a product or information to solve their current problem
When making you own Website you need to bear this process in mind. You make
your website to solve a particular problem and you make it so the search engines
recognise that it solves that problem.
Search Engine Optimisation (SEO)
A whole industry has grown up around search engines. A quick search on Google
for SEO gives over 15million results. These companies all offer to get your
Website to rank high in the search engines (see website ranking) .They will
optimise your site for this engine and then for that engine, these keywords
etc etc etc…
Its not surprising that anyone making their first Website feels a little overwhelmed
when it comes to submitting their website to the scrutiny of the search engines.
After reading some of the Search engine articles which talk about offsite and
onsite optimisation, keyword stuffing doorway pages, white hat and black hat.
You either give up completely or just hand over the money to the experts.
Getting your Site Ready for the Search Engines
Getting your site ready for the search engines is actually a very simply two
step process:
First you have to give the search engines what they want -Good content.
Second they give them even more of what they want- Even More Good content.
They will, with time, give you what you want you want- Traffic.
Now in order to do that you don't need to be a search engine expert!Does all
this sound a little too simple? Well, its because it actually is! Am I saying
that SEO is not important? Well no- I'm going to talk a little more about that
later.
What I am saying is that it isn't rocket science and doesn't need years of
practise and study to rank well at any search engine providing you follow a
few basic steps.
The first step is your website content. So lets find out how your website content
affects search engine rankings and how to choose content to rank well at the
search engines.
About the Author:
Stephen Cope is a freelance trainer and the Webmaster at - making a website
and The Niche Website Guide. |
