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You spend your hard earned money and time to get visitors to your website, so
why take chances on losing them before you make the sale? Here are a few tips
on how to keep your visitors from hitting the 'Back Button'. You earned those
visitors, keep them.
I'm sure you've all heard the saying 'Build it and they will come'. Although
that may have been true a few years ago, now we must work, and work hard, to
get visitors to our websites.
You can't always control who visits, however, you can have some control over
who stays.
Here are a few website no-no's that I have come accross that made me leave
without even clicking past the first page.
1. Slow loading pages - For those of us still on dial-up internet access
this is one of the primary reasons for not hanging around.
If you think you are going to load your page up with lots of images and javascripts
to make it look nice and do great things, think again. They slow down the loading
of the page. Save that stuff for later pages when you have your visitors' attention.
If you offer them something they came to find they will have a little more patience
as the remaining pages load.
2. Curser followers - We've all seen them, those little dots or letters
that follow the curser around the page. They are so annoying that I don't even
bother to read the first paragraph.
OK, so maybe there is a place for them. If you have a site based on entertaining
children then perhaps you can use them effectively. However, if your site is
focused on getting signups for your affiliate programs try to keep it professional
looking.
3. Flash Intro - These are not as bad as they used to be due to the fact
that most search engines can spider and index them now.
What is annoying though is when a site has a flash intro and does not give
the visitor a way to skip it and go directly into the site. Again this is particularly
bad for those with dial-up connections. If I have to sit and watch a little
colored bar that says 'loading', guess what, I'm gone. Always give your visitor
a means to skip the intro if they want to.
4. Colored backgrounds and printing - Have you ever had to get up close
to your monitor to read the words on a website? I have and I can tell you that
I didn't read too many lines before I was gone.
There are definitely some color schemes you should stay away from. For example,
red letters on a black background are extremely hard to read. I'm sure you have
come accross some yourself that were sure-fire triggers for the 'back' button.
Simple black letters on a white background is your best bet for easy reading.
Also be sure to keep your paragraphs short and have lots of 'white space' on
your page.
I'm not saying not to use colors in your site, there have been many studies
that indicate certain colors trigger certain responses, however, you really
need to experiment to get the right combination.
5. Animated Banners - DO NOT put animated banners on your home page.
Banners, animated or not, are images and can slow down the loading of your
page. Also, animated banners are distracting and if you distract your visitor
from the main purpose of your site......there goes a possible sale.
I know that many people just starting out are using Banner Exchanges as a means
of getting visitors to their site. That's OK just don't put them on your home
page. Put them at the bottom of all the rest of the pages if you want, just
not on your index page. Remember, if your home page is strong enough to capture
your visitors' interest, they will click on more pages and you will get your
banner impressions.
6. Too much on one page - I've seen some sites where the owner has just
about every affiliate program he belongs to on his home page.
If I type a keyword into a search engine and click on the first site that comes
up, I want to be able to find what I'm looking for without having to sift through
paragraph upon paragraph of other advertisements and affiliate links. If your
visitors don't think they will find what they came to find, you'll lose them.
You should use your home page to welcome your visitors and tell them exactly
what they want to know. If your site is about pet grooming, tell them that right
from the start. Let them know the kind of information they can expect to find
on each of your pages. Make sure your navigation is easy to follow by having
the main navigation bar at the top left of your page and putting links throughout
the text.
Your home page should lead your visitors to the rest of your site, that's where
you do your selling.
Those are a few of the deterants that I have found while searching for information
on the internet. I hope you will be able to use this information to make your
own sites more user friendly and keep your visitors from clicking away.
About the Author:
Randy Justason is the Owner/Webmaster of MLM Wonders - http://www.mlmwonders.com
- A website dedicated to opportunities, ideas and resources for starting a home
based business on the internet. You can subscribe to the MLM Wonders free monthly
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