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I’ve read that a good web site is all about content, content, and oh yes
content. Now if you’ve managed to design your site so that you can fill
it with great content, what next, how do you know what good content is?
This may be one of those things that you know it when you see it kind of thing
but I think that there are a few basic points to make in regards to having good
content on your site. Considering how important content is we should all really
focus on adding good content to our sites.
1. Relevant. Your content must be relevant to your site. Why would you have
articles or information that has nothing to do with whatever it is that you’re
selling. You would think that this would be obvious but I’ve seen web sites
that just have gobs of information that really doesn’t match their site.
2. Accurate. The information that you give must be accurate. Part of the reason
that you’re adding content to your site is to add to your reputation as
a knowledgeable person in your field so if your information isn’t accurate
then you don’t look like you know what you’re doing.
3. Free. Now if you make your living by selling information then not all of
your content should be free but some of it should. How are people going to know
that you know what you’re doing if they can’t read or see any of your
work. I sell stock photography and I offer all of my short informational articles
for free, not only because I enjoy sharing my knowledge and experience but it
allows my customers to see that I know what I’m doing.
One last point but I’m not giving it as much importance as the first three,
it would be ideal if all of your content was your own. Now there are exceptions
to this, if you can’t write well then there is no point to writing poor
articles with good information. The good information will be lost in the lack
of writing ability. So it’s okay to use some of the free content, furnished
by others, on your site. (Don’t forget to give them credit for their work
though.) If you can create your own content I think that it the best case scenario
for adding good content to your site.
If you have some specific questions please visit my Photography and Design
Forum at: http://kellypaalphotography.com/v-web/bulletin/bb/index.php and post
your question there.
About the Author:
Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally
and internationally. She owns her own business Kelly Paal Photography (www.kellypaalphotography.com).
She has an educational background in photography, business, and commercial art.
She enjoys applying graphic design and photography principles to her web design.
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