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Not a week goes by that half a dozen people don't ask me what separates a great,
money-making website from a bad one. In response, I surveyed of a number of different
websites, large and small, to find what they share in common to make them so successful.
With few exceptions, every extraordinarily great website contained the following
elements.
** Testimonials **
Every great website has testimonials from satisfied customers. These testimonials
help set the potential
customer's mind at ease that the products or services sold online will perform
as promised.
Truly great testimonials not only endorse the product, but clearly state how
the product increased sales, saved money, or benefited previous buyers in very
specific and tangible ways. Testimonials should present real benefits others
can readily identify with, understand and, more importantly,
want those same results for themselves!
** Headlines **
Headlines capture visitors' attention and get them involved in the website.
How do you read the newspaper? If you read like most people the headlines first
catch your attention and determine whether you'll actually read a story. Similarly
headlines on a website determine whether visitors get involved in the information
or surf away never to return.
My own experience has shown that the proper headlines can easily and quickly
double, triple, or even quadruple a website's sales almost overnight.
** Bullets **
Bullets communicate various and subtle bits of information about a product
or service without making readers plow
through paragraphs of information to get to the meat of a website's offering.
Bullets arouse interest, build excitement, and convey a lot of information very
quickly to time-starved web surfers.
** Bonuses **
Every great website offers bonuses to people who buy, apply or fill out a form.
Nothing induces someone to do business with you online like offering them something
extra for taking the action you want. Offering a bonus report, tape, extended
membership, extra quantities of product at a deep
discount, coupons, or just about anything makes people more willing to go ahead
with the purchase decision.
** Guarantees **
Everyone takes a risk whenever they buy anything from anyone. The risk centers
on whether or not the product or service will perform as promised. In a retail
store most people feel pretty confident the store will still exist if they need
to make a return or exchange in a few days. On the web, however, that risk in
making a purchase seems much higher than in the "offline" world.
Every great website makes a point of specifically telling customers about their
return policy and truly exceptional sites offer 100%, no-questions-asked, money-back
guarantees.
People rarely take advantage of such guarantees and I have personally seen a
website's sales increase by 45% just by extending the guarantee period an additional
30 days.
** Phone numbers **
Every great website has a phone number with a real live human being on the
other end who can answer questions and
provide product support.
So there you have it! With few exceptions this represents
the formula for creating or identifying a truly great
website.
About the Author:
Jim Edwards is the co-author of the NEW
"eBook Secrets Exposed": How to Make MASSIVE Amounts of
Money - In Record Time - With Your Own eBook! WHY are some people getting positively
RICH selling ebooks?
http://the-easy-way.com/ebooksecrets.html |
