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Building a useable website can seem daunting. Here is a quick guideline to
help you on your way.
It’s all about your content
To get your website listed appropriately the content of your website needs
to be nested between the tags. This way it gets read by the search engines.
Your content also needs to be unique and get your point across.What is it about
your product or service that is better and different from your competitions.
This is called your usp or unique selling proposition and should be conveyed
clearly and immediately upon hitting the page.
Make effective use of your title and description tags
These are your two most important tags when it comes to referencing your page
content. Meta keywords rarely have any impact what so ever on your pages listings.
Make sure content is well formatted
It is very important to break up your content with italics, bold text, bulleted
lists, etc. Well formatted content makes your pages more accessible to visitors
but the search engines also. Visitors scan across your page rather than read
it so it makes sense to format your page so it can be browsed yet still convey
your message.
Proper code
Having proper progamming in place is quite simply a must. Web standards have
changed substantially over the years and it is important to make sure your pages
validate both html and css. Think of it this way. How effective could you get
your point across if you were talking swahili. Your code is no different. Why
make it difficult for the search bots to index your content.
Do not use Front Page, Dreamweaver, or any other WYSIWYG editor.
While accurate, MS Front Page, for example, makes it easy for just about anyone
to throw up a web page it doesn’t take W3C compliancy into account Hence
the code it outputs is an absolute train wreck. This is terminal for your website
as you need a strong code base (foundation) or your site will never stand up
to the competitions.
Don’t design in Flash
Seemingly technical in nature or “neat” perhaps flash animation only
serves to distract visitors from what they came to your site for in the first
place, your product or service. Your services are what visitors are interested
in not a blinking, noisy, website. Flash also creates major problems with getting
it properly indexed. There is no way for the search engines to extract content
from your website as it is all contained with in the swf. If you absolutely
must have a flash page it is imparitive to offer an html version as well.
Easy on the eyes
Graphical elements play a huge role in a website design as well. You need to
make sure you don’t have any extreme contrasts between colors and that
you don’t use really bright colors as they are quite hard on the eyes.
Your logo or brand should be clearly displayed on the home page and in more
than one place.
Instill a sense of well being with ease of use
Make sure you have all legal documents in place such as privacy and return
policies. It is also important to have all of your contact information pricing
etc. displayed in a manner that conveys legitimacy. It should be very easy to
contact you for any questions your visitors may have.
Include an opt-in newsletter
A great way to generate return customers is to offer an opt-in newsletter.
This allows for direct marketing to people who you know are already interested
in your product or service. What better way is there to keep customers abreast
of new products or changes in the services you offer.
Use a trademark or tag line
In our case we trademarked the manipulated at symbol with the phrase bringing
e-solutions to you, thereby effectively increasing the strength of our brand.
We are now able to effectively convey who we are but give a good creative idea
as to what we do.
About the Author:
Nigel is the owner and E-Commerce Project Manager for Ultimatech Computer Consultancy
located in Aspen Colorado. |
