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Easy navigation and usability are one of the most important aspects of creating
a "user friendly" website. However, there are still a "plethora"
of web-sites out there that are, to be politically correct, functionally
challenged. Does your website keep people captivated, or does it send them
fleeing as soon as they get to the first page? Do you offend your visitors with
the following annoyances?
1) Music or any voice recording that automatically plays when you enter a site,
without giving me the option of turning it off. Yes, there are still website
owners who think that putting their Midi version of "Play That Funky Music
Whiteboy," will some how impress their visitors. Always give people the
option of listening to any recorded information you have on your website. Don't
automatically assume that your visitors will be captivated by your voice, or
your music.
2) Spinning or animated GIF's of any type. Websites that have the Under
Construction sign when I hit your homepage. Dont promote what you
dont have.
3) Any website that looks like it resembles Times Square in New York City!
Multitudes of flashing or blinking banner ads shoved
in my face as soon as I reach your landing page will send me running. Flashing
banner ads are the equivalent of a carnival barker trying to lure people into
his sideshow! You dont need to shout to people to get you message heard
on the Internet. Keep you banner ads limited, and your content abundant!
4) Website owners that make it too hard to navigate their site. If I have to
jump through "link hoops" to get to your information I am outta there.
Make your product, price, or service, clear, precise, and easy to find. The
"about us, or "frequently asked questions" section of some
web-sites, leaves me with more questions than answers. Design your content so
that even elementary school children can understand the purpose of your website.
5) Pop-Ups..Pop-Ups...Pop-Ups..I don't mind one, or even a few. But, if I have
to close multiple pop-ups to get to your website, I will flee the scene. I have
encountered some sites that had so many pop-ups they froze my computer screen.
And yes, I had my pop-up blocking software activated! It doesnt always
work. The same applies for any of those "fly-in" or "hover ads"
that bounce across my computer screen. If you have to use anything, incorporate
a pop-up that loads when a visitor leaves, not before, or during my visit to
your site.
6) A page full of dead links and constant "Page Not Found" error
messages. Keep your links up to date and take down the links that are no longer
active.
7) Cursing or using worn out phrases like "Kick Butt," or "Kick
Ass." (Example: Kick Ass Copy-Writing Service, Kick Butt
Web Marketing). I can't get to the close button fast enough when I see
anyone using that phrase in website advertising copy. It maybe an excellent
marketing headline, but for me, it is a total turn-off. Impress your visitors
with intelligent, informative, advertising copy and content.
8) AND SOMEONE-ANYONE-PLEASE! Stop the "ultra" dark background accented
with an equally dark font! I have discovered many a website in which the background,
and the text fonts, are indistinguishable from each other! It looks like your
are staring into a black hole! Lighten things up a bit, and dont make
me turn the brightness controls on my monitor to full! And no, I dont
want to highlight the text so I can read the information on your website!
9) While I love Marcomedia's Flash, I think it should be used sparingly. Unless
you have a film site, or a product that requires a detailed visual description,
just forget about using flash for e-commerce. There is a majority of people
out there who still use those pokey dial-up modems (me being one of them) and
I "hate the wait!"
Even when I use the skip feature it still takes to long for the page to load.
While doing research for The Ultimate Guide To Products For Resale I noticed
that some designer clothing wholesalers where using flash to sell their product.
The same applied to retail sellers of designer shoes, designer handbags, and
designer clothing.
My question is why? If you are using your site to sell a product, just stick
with high quality, fast loading photos, followed up with good creative descriptions
of each item. If you have to make people wait to buy your product, people will
buy their product somewhere else! If you absolutely, positively, must use Flash,
make your files as fast loading as possible, especially if you are selling a
product.
10) Solid blocks of text with no breaks between paragraphs. The only industry
that gets away with that format is newspaper, book, and magazine publishers.
The Internet is a different world altogether. People not only want their information
quick, but they also want to read it in smaller, "bit size" portions
of content.
I like to skim over articles for the main points. If I have to "slog"
through content that looks like a rambling diatribe with no paragraph breaks,
Im gone! Make your content clear and concise. Break up your paragraphs,
and use plenty of "white space" when possible.
So there they are. My Top Ten pet peeves of dysfunctional design!
Do you incorporate any of them in your website? When it comes to good design,
and great site navigation, think of your website as if you were having guests
over to your house. Make your house, as well as your website, neat and
ready to greet! For more information about how to make your site user
friendly, go to Jakob Nielsen's site for tips
on better website design and usability.
About the Author:
Robert C. Potter is a wholesale and retail surplus products specialist. He is
the author of The Ultimate Guide To Products For Resale! Over 300
Wholesale
& Surplus Supply Sources For Ebay Auction Sellers, E-Commerce Websites,
Flea Market Vendors, and Retail Store Owners! You can find his 160 page ebook
at: http://www.productsforresale.com |