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Branding your Name
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We all know the brands Kleenex, Band-Aid, and Coke. These are not only products that everyone uses but they have become household words because of how well their brand name works. How many times have you heard the term Kleenex used instead of tissue? Or Band-Aid instead of bandage? The most popular has to be ordering Coke instead of cola. All this has been a result of successful branding (not to mention millions of dollars in advertising).
What works for the giants of business can also work for the one-person home-based business as well. A strong brand name is what separates you from the competition and what you build upon into the future.
A brand name is more than just the title of your business or the logo you choose. It is the identity of your company. It says volumes about who your company is and what it does. Branding creates creditability and trust with potential customers. Your brand has a perceived value and the higher that perceived value is the more advantages over your competition you will have. Advantages like pricing. Think about why people are willing to pay $2000 and up for a Rolex watch when a $25 no name watch serves the same function. It is in the branding and perceived value of the brand.
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Branding your Name
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