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Here are tips gleaned from roughly 10 years spent building websites and optimising
them for high sales.
The home page content needs to be "catchy". You've got approximately
5 seconds to draw visitor's attention to the content of the site. When I enter
the site, there has to be an incentive for me to stay.
Your home page should tell the story, preferrably in the headline and first
paragraph. The rest of your web page should provide the detail. As I said, you
have a matter of seconds to grab your visitor's attention. Do not blow it with
a weak opening.
A good home page answers all of the "W" questions:
- who (is the site for),
- what (do you offer),
- where (your geographic area),
- when (if it is time-related, ie. an event),
- and why (why choose your services),
providing the visitor with useful information about your organization, product,
service or event. If you look at your home page and it does not make you want
to stay on the site, you need to rewrite and redesign it.
Another letter? "C" for example... because a home page should be
- catchy (draw attention),
- clean (both in design and code),
- content-rich (no need to explain),
- and convincing (when it comes to make a sale)
How to do it?
The great thing about this day and age is that you can have a website in no
time. You can do it yourself or have someone else do it. But you should start
with "How" questions first:
How do I want my business represented?
Professionally, honest, just like everyone elses, etc.
How will it be created?
Will you learn what it takes to create it, will the person you have creating
it know what you want them to know, or will you just cross your fingers and
hire the neighbors 15 year old.
How will it be marketed?
This depends on the geographic profiling. Whether you want it marketed locally,
within your country, or world wide.
How is the market online for my product/service?
Do the research before the site goes live, just remember the internet is always
changing and tomorrow may look better for your market.
The further you go, the more questions arise. Answer them well and you will
have a great sales tool!
About the Author:
Sebastian Zaklada is the owner of Software Submit.NET - www.softwaresubmit.net,
the software marketing and submission resource for shareware authors and a leading
resource for webmasters, specialized in website and shareware submission, promotion
and exposure optimization on the Internet. |
