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Evaluating Your Web Site Performance
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When looking deciding on how well your web site is performing, it is necessary to have well defined goals. Goals will tell you if you are heading in the right direction and if you are getting closer to what you want to accomplish. Without establishing goals for what your web site will do, then all it becomes is just another web page in the sea of thousands.

More than likely if you want to do an evaluation for your web site it is to see if some sort of action is being taken. It could be filling out a form, placing an order, contacting someone from the business, or any other action you want to happen from your site. What you might be looking for here is the number of people who visited your site. A good time frame to go off of is 1 month.

Even though you may have high number of visitors, the purpose of your site is not to just attract the visitors but get them to take some action when they visit. You want to know out of all the people who visited within a given time frame, how many actually took some action. This is known as the conversion rate. You can calculate it easily. Lets take an example. Say you have 1000 visitors to your site in a month. Out of that 1000, only 25 people took some action. So the math is (25/1000)*100=2.5% conversion rate.

After getting your web site up and doing some evaluating, you may find that traffic to your site is lower than what you would like. It may be time to employ additional marketing techniques. A good search engine optimization campaign might be the ticket. By doing a SEO campaign, you are working on getting ranked higher in search engines thereby making it easier and faster for people to find your web site.

One of the main reasons people may not take the desired action on your site is because of some design issue of the web site. Remember, most people only spend about 10 seconds per web page so everything needs to be laid out efficiently and neatly as possible. If you want people to place an order for a product dont bury the order form so that no one will be able to find it. Everything has to be easily accessible. People will give up very quickly if they cant do what your site is promising to do.

In the end, seeking the advice and evaluation of an industry veteran is a good way to confirm or challenge your own findings. They might pick up on things you missed or have a different perspective that may prove valuable.
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Evaluating Your Web Site Performance

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