"The 3 Musts for Running Your Web Design Business Efficiently and Effectively"
There is no shortage of Web sites and books on how to create graphics for Web
sites and how to use HTML or programming software. However, in order to run a
Web design business efficiently and effectively you need to know a whole lot more
than just how to design great looking graphics and Web pages.
Ive learned a lot by trial and error in my years as a Web design business
owner. I want to share the 3 most important musts for running a Web design business
so you can avoid some of the headaches I had to go through. The key to enjoying
your business is to provide your clients with wonderful Web sites while keeping
your aspirin purchases down. In other words, you need to focus on these 3 key
elements to running a Web design business in order to alleviate unnecessary
headaches and potential legal problems.
Must Number One: Contracts
You must sign a contract with every single client you do a project for. It
doesnt matter how nice someone seems to be when you meet them and it doesnt
matter how small their Web design needs are; you need to sign a contract with
everyone you do business with or you are setting yourself up for some potentially
painful nightmares.
A contract shouldnt be looked at as a negative thing; something that
gives the impression you shouldnt be trusted. In fact, most of your clients
will have the opposite feeling when you present them with a contract. Telling
your clients you sign contracts for every project you do will show that you
are a step above those that dont. Most businesses are used to using contracts
and will only respect you more if you use one in your own business.
Mentioning that you use contracts will actually make a client feel more secure
about your business, rather than scare them away. Any client that is not willing
to be bound by a contract usually has a reason, and it isnt because they
dont trust you. People that refuse to sign contracts usually have a pattern
of not holding up their end of a deal. These people should be avoided at all
cost; no matter how much money they offer to pay you.
The whole point of using a contract is to outline what each partys responsibilities
will be in the project and what each can expect at the outcome. Your contract
needs to specify what is to be delivered by you and what is expected of the
client during the entire project. Everything from how to deliver materials to
you and providing timelines needs to be outlined in your contracts.
Must Number Two: Timely delivery of your clients materials.
In order to make the most of your time as a Web design business owner you need
to keep all your client projects on a timeline. The last thing you want to have
happen is to cross two or more different projects on top of each other. If you
have several people working for you, and you can do more than one project at
a time, you may be able to handle things. However, if you are only able to do
one project at a time, you need to make sure each project is done in its own
time frame and not crossing over into the timeline of another project.
When you sign with a new client, one of the most important questions they want
answered is: When can my site be finished? Youll need to be
able to give each client a timeline to make them feel good about their decision
to hire you. At the same time, you also need to be able to complete their project
within that timeline to a reasonable degree.
The only way to make sure you can stick to your timelines is to get materials
from clients delivered within a specified time. You should never allow a client
to submit their materials to you at their leisure. Too many business owners
think their work is done once they have finally found a Web designer to do their
project. At the point of hiring you, they tend to believe they can just pace
themselves and get to you when they have the time. This will never work if you
want to run a successful Web design business.
You need to set parameters for how and when you want materials delivered to
you, in order to do the work you are hired to do effectively. If you complete
75% of a Web site but have to wait an extra two weeks just to get 3 paragraphs
of info from a client to finish the last 2 pages; youre not making the
most of your time.
When you sign with each client, lay down some specific time periods in which
you expect them to deliver all their materials. Instead of sounding like a dictator,
explain to clients the importance of getting their materials to you in a timely
fashion. Help them understand that it is essential so you can complete their
site in the time frame you have given them. Make sure you also tell them how
you want materials delivered to you and in what formats so they are able to
get it right the first time.
Must Number Three: Get Approval for Everything You Do
Depending on how you run your Web Design business, there should be several
steps to each project you do. It is very important that you get approval for
each phase of your projects. The last thing you want is to do a lot of work
and then have to redo it because someone claims they didnt approve what
you did. You will find times when clients change their minds after youve
done something and they wont see how hard it will be for you to redo it.
Make sure you get approval before moving on to the next step so you can avoid
doing extra work or just doing things over.
Although you may find you have a good relationship with a client, it is a good
idea to get approval for each phase of your project in writing. You just never
know when you may come across a client that decides to change their mind after
already having approved something. In order to prevent any problems with a client,
getting approvals in writing will help keep everyone in their place. If someone
request a change to something they already approved and they want it done for
the same charge as you bid on in the beginning, you will have their approval
in writing to back you up when you bring it to their attention.
In Summary:
Implementing these 3 crucial musts into your business practices will not only
help you get things done more efficiently; it will make your life much easier.
Allowing projects to overlap because clients dont deliver their materials
on time or in the proper fashion, is just bad business. Set guidelines for submitting
materials, sign contracts with each client and get approval for everything you
do and your business will run much smoother and be more enjoyable for you and
your clients.
About the Author:
Scott Marriott is the Author of Web Design Riches, a step-by-step, 28 Chapter
guide to starting and running a successful Web design business. To learn the
most effective methods and techniques to making money with a Web design business,
visit www.WebDesignRiches.com for more information. Join his newsletter Web
Design Tips and Advice for free info about making money with Web design
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