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What good is your Web site if you want to sell something and your aren't? If your
Web sales are down, check your copy. You need Web site copy with marketing pizzazz.
Next time you think Web site--either putting up a new one, or wanting to improve
yours for more sales than you ever dreamed of, use this checklist:
1. Rewrite in short benefit-driven sound bites or questions your visitor will
feel compelled to respond to. example.
2. Make your headlines clear, short and direct. People come for easy-to-read
material. Like you, they are in a hurry, and want free information fast.
3. Put yourself in your visitors' shoes. Think why are they at my site? They
want to know first, that you can solve their problem with a magic pill.
4. Give your visitors a lot of free information . That's why they are on the
Internet. After visiting you 5-10 times, they will eventually buy from you.
Is this a lot of work? Not if you want to make ongoing, passive income while
you visit the Caribbean.
5. Aim your copy at your laser, targeted market. Yes, you have one preferred
audience you should spend all of your promotion time and dollars on first. When
you shot gun promotion campaigns to many groups, you don't get well known as
the expert, and you lose people's attention and loyalty.
6. Give your visitors new and a variety of free articles in your "free
articles" link. Put a new one up every 2 weeks. Put NEW! beside each new
article to draw attention to it.
7. Categorize the types of articles you post on your site. Recently, I have
divided mine into writing/self publishing, Online and eMail Promotion, Web Promotion
and Marketing, and Web Site Sales Copy, and Online Business Entrepreneurs who
need my information.
8. Put a notice on each Web page: Bookmark this Site. We update material bi-weekly.Then,
be sure you deliver your promise.
9. Present your copy to inform, convince, and compel your visitor to click
here to buy.
10. Keep your language simple (would you believe 10 grade level or lower--even
if they are scientist)? Keep sentences short. Write only short paragraphs, especially
the first one. No more than 4-5 lines. When visitors see a long paragraph, it
looks to hard to read and digest. Remember they are in a hurry.
11. Write a list of at least 5, but even 15 benefits your product or service
offers. Take the #1 benefit and start with a headline that includes that.
12. Write a list of at least 5 features. These don't sell, but can be used
with a strong benefit to pull orders. Later, transform these benefits into bullets--so
easy to read for the skimmer.
13. Share your words with friends and associates before you pay someone to
input or upload. This Casual Mini Marketing Survey may bring new book into the
copy. Ask your group what benefits compel they to lay out $20-$50 for your product?
Ask what words would persuade them to buy?
14. Don't talk about yourself (bio) on your home page. Put up benefits, questions
your visitors have that you will answer, and write all copy to "YOU,"
your intended customer.
So, don't be boring, obtuse, or trite on you site. Your headlines and other
copy should titillate, move, and make your reader think, "This is amazing.
I want this!"
About the Author:
Judy Cullins: author, publisher, book coach
Helps professionals manifest their book dreams
eBook: _Ten Non-techie Ways to Market Your Book Online_
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