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Are Pop-Up Windows the wave of the future or an annoyance that is just getting
out of control? I remember when you could go to a site and you would have a little
pop up window that would promote the business- a new feature or subscription to
their newsletter. This was great. It was kind of a stand-out promotion for the
business' main resource that they were offering.
Pop-Up windows are now out of control though. Are you being hit with 3 or 4
or even 5 pop-up windows on every page when you go to various sites? You can't
even get to the page you want to because of all these pop-up windows in your
face, and most of the time they have nothing to do with the site that you are
at. These windows are now being used for advertising and extra promotional avenues.
Businesses are doing joint ventures by trading pop-up windows. Some businesses
are actually selling pop-up windows on their site.
Just the other day, I was interested in visiting some graphic sites. It was
a complete nightmare. It got to a point where I did not know which site that
I wanted to go to. I would type in one URL, and a site would come up along with
so many pop-up windows, I literally felt dizzy. I got fed up and just gave up
on searching graphic sites.
This is turning into total chaos. People want to visit a site without having
tons of promotions thrown in their faces. If you want hits to your site where
people will actually stay and research your site, then get rid of the pop-up
windows. Leave just one small one. Not the pop-ups that take up half the site
and have nothing to do with your product or service.
The original concept for pop-up windows was to promote a certain product on
your site. It was a nice technique and it got a lot of attention. Keep it simple.
Real professionals will never have a site filled with pop-up windows from other
businesses. It is a distraction to their own business, and the true professional
knows that. Be a true professional and if you do have this annoyance on your
site, get rid of it.
Do you want to continue joint ventures?
Were you making money on all these pop-up windows?
There are other ways to cross promote without abusing pop-up windows:
- Try a Resource Center on your site. Do link exchanges with other businesses.
Even charge some money for a leading sponsor of your resource center. You can
promote this on your main page, or even have one small pop-up window reminding
your potential client to visit your resource center.
- Design your site with a column to the left or the right that you can trade
links with other businesses and add them to your main page on the columns. This
is eye catching, and much less annoying then tons of pop-up windows
These are just a couple things you can do to get rid of those pop-up windows.
Do you realize how many businesses are losing customers by abusing these pop-up
windows? It will astound you.
If you DO over use pop-up windows, please get rid of them, and if you don't
use them but are thinking about it in order to gain promotion, DON'T DO IT.
We all want to attract customers and get them to surf our site. The best way
to do this is to keep it simple. Have easy navigation and no distractions. People
know what they want and what they are looking for. That is why they are at your
site in the first place. Do not make it confusing for them.
About the Author:
Debbie Solomon is the Creator of The HomeSource Arena, which is The Leading
Source in Certified Home Employment, and owner of The Online Exchange Ezine,
a Top Rated, world renowned Ezine. The only Ezine that will give you FREE Access
into an Exclusive Members Only Club, just for subscribing for FREE to The OnLine
Exchange Ezine.
Please visit her site at:
http://www.marketingtrendz.com
editor@marketingtrendz.com |
