|
At the risk of losing you before we even get started, I'm going to say a "dirty"
word: Pop Up (as in Windows). If you're like me, you've been popped more times
than a firecracker on the 4th of July...but that's no reason to click away in
disgust.
There is a method of using pop ups that won't annoy your website guests and
can actually benefit you in a variety of was in the long run. Impossible, you
say? No! If you implement a pop up correctly, your guests won't be annoyed at
all.
Let's face it: the majority of people who put pop ups on their sites go about
it all the wrong way. Most of them are triggered upon entry to the website,
when a visitor is trying to focus on what the site has to offer.
In this instance, the least you can say about the pop up is that it is annoying
and distracting. (The most you can say is something I'll leave up to your imagination!)
The visitor who has just entered your site is trying to see what you have to
offer and does not want to be bothered with another window. Odds are, she'll
close it without even glancing at what's being presented.
This is the wrong way to use pop ups. Why would you want to bombard someone
as soon as he sets foot in your front door? It's like coming home from a long
day at work, walking in the front door and being confronted by the wife, the
kids, and the dog, all vying for your attention. You wouldn't like it -- and
this is exactly how your visitors feel when you pull the same stunt on them
when entering your site.
So if making a window pop up immediately upon entering your site is wrong,
how do you make it right?
The best way to use a pop up is upon exit. Translation: when your guest is
ready to leave your site -- then, and only then -- is when your pop up box should
appear. At this point, your message will be better received and not seen as
an obtrusion. You might compare it to someone coming over for a visit and on
his way out the door you say, "Hey, don't forget about this." It's
a gentle reminder.
So, how can you use this beneficial reminder? Here are the most popular:
1) To remind them to subscribe to your ezine
2) To offer a free download such as an e-book or some other free offer.
3) As a final sales pitch for your product or service
4) To offer a free course by autoresponder
Remember, you never want to have more than one pop up window (something porn
sites are famous for). Nothing makes a surfer madder than having two or three
windows open up and possibly crash his browser in the process. You can even
set it up so that only first time visitors see the pop up window. By using a
script that sets a cookie you can ensure that your popup never appears to the
same user more than once.
And that's only one of the options you have when adding pop ups to your site.
There are software programs you can download that will make them easy to configure,
as well. An example of this would be http://www.codelifter.com/pop5index.html
They do offer a free demo and if you like it you can purchase it for a mere
$20.00.
There are also plenty of free online pop up generators you can use that let
you design pop ups to any size and specification. Some of them are:
http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html
Scroll down to the link that says "Tip- Window Maker"
http://www.linkcounter.com/go.php?linkid=220844
Pop Up Making Wizard
http://www.makingprofit.com/mp/free/popgen.shtml
Making Profit's Online PopUp Generator
If you're looking for an easy script you can just cut and paste take a look
at http://wsabstract.com/script/cut65.shtml
So next time you decide to add a pop up to your website, make sure you keep
the above pointers in mind and your new windows will work for you instead of
against you!
About the Author:
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine
Advertising are Made" Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers pick up some Fantastic
bargains. Go now. |