381. Geek Speak - 10/05/2005
In the dictionary, a Geek is defined as "A carnival performer whose act usually consists of biting the head off a live chicken or snake". Today however, it has taken on the additional meaning of someone who doesn't fit the norm, and ...

382. Prime the Pump - 10/05/2005
Anyone who has a well, knows you have to "Prime the Pump" before you get any water. In order to prime the pump, you have to give it a little water so you can then pump out a lot. Well, the same is true in business - any business, b...

383. One of the Few - 10/05/2005
Much of the advertising you see on the web is of the "here today gone tomorrow" genre. Some think they can throw up a web site or join an affiliate program, and they will have to buy a wheelbarrow to carry the $20 bills in from their...

384. Get Serious - 10/05/2005
In browsing some of the ads on the net, it is immediately evident that some people just don't have a clue. I read a few yesterday as follows: "Join our MLM and earn beg income". This is either a typo or they are promising very li...

385. Are You Maximizing Your Pay-Per-Click Returns? - 10/05/2005
Pay-per-click keyword advertising has become immensely popular asit enable advertisers to have better control over their budget. Pioneer Goto.com now serve over 2 billion search queries monthlyand their premium listings appear on major se...

386. What Do I Need A Media Kit For? - 10/05/2005
If you've ever wandered around a company's web page in search for an address to send a press release or article off to, chances are you've stumbled across the elusive Media Kit link. "What's a media kit?" you might ask. Good question...

387. Some Advertising Is Doomed To Fail - Find Out Why - 10/05/2005
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywrit...

388. Are You Using Ezine Classified Ads? - 10/05/2005
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world? I really do not know. But it has got to be tens ...

389. Two New Advertising Options - 10/05/2005
Paid-placement search engine listings, like those at Goto.com, are great for effective, targeted and low-cost traffic for your website. That's why so many people are using them, driving up prices of even obscure terms in bidding. Google's Self...

390. Understanding The Basics Of Advertising - 10/05/2005
I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because ...

391. The Biggest Promotion Mistake - 10/05/2005
Whether you run an online or off-line mail order business one thing all businesses need are customers. So how do you go about getting customers? Well in the snail mail order business you could run ads in business opportunity magazines, or...

392. The Secret Methods of Tracking Your Advertising - 10/05/2005
When you are placing ads in ezines or posting to newsgroups or leaving your sig file anywhere, you should be tracking the effectiveness of your efforts. People have been tracking their advertising efforts since the beginning of direct marketin...

393. Free Ad Swapping Works! - 10/05/2005
Recently, I asked Jim Daniels why he had no information about Ad Swapping at his new site. He said he did not have much experience with it and asked if I would like to writean article since I have had some very good results with it. ...

394. Mama, I Ain't Spending Another Dime! - 10/05/2005
I remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. Boy, times have changed. In the early days, advertisers use to enjoy click-thru...

395. Soooo Many Advertising Methods... So Little Time! - 10/05/2005
The Internet seems to scream "Use me"! It is the perfect medium for advertisers in just about any field. From Pokemon to The Senior Citizen's Page, it's ALL here. Here's what the Mass Institute of Technology says: The rate of the ...

396. Banners That Get Clicked - 10/05/2005
People always want to know how we create banners that consistently get good click through ratios - or more accurately why the banner that they created, isn't bringing in the hits - so we decided to create this primer. The most important thin...

397. You Get What You Pay For, But Don't Over Pay - 10/05/2005
The Internet has created the most exciting new ways to obtain information the world has ever seen. Unfortunately, there are about a billion websites on the net. A web search can be a nightmare if you have to dig through tons of dirt to ...

398. Banner Ads Don't Work, But Non-Banners Do! - 10/05/2005
Make your banner look like text on a page. This is what I call a "non-banner" (close to "no-brainer"). If your banner looks like a banner, it gets ignored. Conventional banner ads only pull less than three percent on a...

399. Is Internet Classified Advertising Dead? - 10/05/2005
As little as two years ago, classified advertising on the internet was HOT! Believe it or not, up until then I had generated thousands of dollars in affiliate program sales utilizing free internet classifieds and services known as Free For All...

400. Evaluate PR Influence By Crunching A Few Numbers - 10/05/2005
Everybody wants to see tangible results when they invest their hard-earned cash. But when it comes to public relations, we are dealing with ideas and persuasion rather than nuts and bolts. There is an ongoing challenge in the communications ...