401. Beyond Scientific Advertising - 10/05/2005
Scientific Advertising. Sounds so professional. Maybe I can be another Einstein. Move closer, I want to tell you a secret. I'm not a scientific marketer. Why? Because I don't like limiting myself to one side of my brain. I'm not good at fi...

402. Why You NEED to Establish Your OWN List of... - 10/04/2005
"Why You NEED to Establish Your OWN List of Contacts" You can buy advertising in multiple ezines, or on multiple sites, and reach a lot of people, right? Sure, but unless you buy repeated advertising, how many times do you reach ...

403. Economical Use of Banner Ads On Your Web Site! - 10/04/2005
Ever go to a site and there were a dozen or so banners and it took forever for the page to load? If you are selling your own product or service or selling for affiliate programs that you belong to, you probably have banner ads available. Mos...

404. Inexpensive and Effective Advertising for Your... - 10/04/2005
"Inexpensive and Effective Advertising for Your Web Site" With so many businesses on the web and so many different ways of promoting your site it is easy to spend far too much on advertising and get far too little in return. Here ...

405. NEWS OR SNOOZE: Will Your Press Release... - 10/04/2005
"NEWS OR SNOOZE: Will Your Press Release be a Doosie or a Dud?" A press release can be an effective weapon in the fight for media and public attention. In fact, many businesspeople don't even think twice before writing or ordering ...

406. Long Copy Works Better - Or Is It Short Copy? - 10/04/2005
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting ...

407. Customer Preferences in...Part 3 of 3 - 10/04/2005
"Customer Preferences in Online Advertising-Part 3 of 3" In part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to dir...

408. Customer Preferences in...Part 2 of 3 - 10/04/2005
"Customer Preferences in Online Advertising-Part 2 of 3" In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for info...

409. Customer Preferences in...Part 1 of 3 - 10/04/2005
"Customer Preferences in Online Advertising-Part 1 of 3" Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), ...

410. Why Some Ads Fail Miserably While Other... - 10/04/2005
"Why Some Ads Fail Miserably While Other Succeed Wonderfully" The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our ...

411. The Effective E-advertisement - 10/04/2005
Not surprisingly, those who did not experience the early, freewheeling days of the net frequently find it difficult to write effective ads for application on the web. The spontaneous sense of playfulness, the undeniable urge to hack, the use...

412. Make Your Ezine Ad Stand Out - 10/04/2005
In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing. It used to be that your classified ad was only competing with one o...

413. Excite Me, Tease Me, Make Me Want to...CLICK! - 10/04/2005
Banners are a necessity for anyone doing business online. Sooner or later you'll want to do some banner advertising or simply swap with another site, so you'll want to make sure you have a few to choose from when that time comes. There are &...

414. Advertising Is Dead! Viva le SEO! - 10/04/2005
The King is dead! Long live the King! The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces amo...

415. Do You Know Who Owns Your Words? - 10/04/2005
Writing for the web creates a lot of new questions about who owns all those words circulating out there on web sites, in ezines and in ebooks. What about the CD's created from many of those words in all those digital forms all over the web? ...

416. And the Banner Man Held His Banner High - 10/04/2005
We hear it all the time: "Banners don't work anymore!" But did 'banners' ever really work in the first place? The latest published figures seem to suggest that the average click-thru-rate (CTR) for a banner ad on the Internet is ...

417. Have You Got Style? - 10/04/2005
Writing Ad Copy with Style takes practice, patience and preparation. I can't give you the practice or the patience, but I can help you to prepare! Product Vocabulary List: Start by building a "Product Vocabulary List". You may be ask...

418. The Life and Times of a Grizzly Ad! - 10/04/2005
The first point would have to be the most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an actual memory you are trying to implant. Don't necessar...

419. Email vs. The Web - 10/04/2005
What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of...

420. Little Known Secrets To Increase Ezine Ad... - 10/04/2005
There are 1000's of ezines out there. So You ask... "which ones do I advertise in?" You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertisi...