SEO - Search Engine Optimization and You!
May 04th, 2011
Now that you have a blog up and running, how are you going to get people to visit to your site? Search Engine Optimization, commonly referred to as SEO, is the art of optimizing your site to increase its rankings in common search engines like Google, Yahoo, or Bing. The higher your ranking in search engines, the more visitors you will receive to your web site.
The art of Search Engine Optimization is very complex, and there are so many factors to consider in the process that we cannot list them all. Hopefully we can cover the basics to get you started with Search Engine Optimization, and you can build on it from there.
The most important part of Search Engine Optimization is your content. You will want to make sure you always have fresh, unique content that is linkworthy on your web site if you wish to remain successful in the search engine world. In order to best optimize your web site, be prepared to update your site at least twice per week with new, unique content. Just because the content you posted is awesome, does not mean you can sit back and let that one post garner you rankings forever.
The second key to Search Engine Optimization is choosing relevant keywords and building your posts around those crucial keywords. Be careful not to build your site around keywords that nobody searches. Think like a person who is interested in your topic, and do the research into the keywords that would be relevant to your topic. Don't limit yourself to just one word either, use keyword phrases that are descriptive to best capture visitors.
One helpful tool for improving your Search Engine Optimization is creating a sitemap. A well organized sitemap gives the search engine spiders a way to quickly and more efficiently scan and index all of your content. We have a convenient tool in the Account Manager that will assist you with creating a Google Site Map. Once you log into the Account Manager, look under the Website Marketing and Design section for the Google Site Maps tool.
A powerful tool used to enhance your Search Engine Optimization is building quality backlinks. The number of backlinks your web site has is one indication of the popularity or importance of your web site. Basically, a backlink is a link from a completely separate web site linking to your site. The more times your web site is linked to from an external web site, the more important your site is going to appear to search engines. You want to make sure you create quality backlinks, and avoid irrelevant backlinks or excessive backlinks in a short period of time which may cause a web site ranking penalty.
Finally, you will want to submit your web site to popular search engines so it can be crawled and indexed. You will at least want to submit your site to Google, Yahoo, and Bing to get started, since these are the most popular search engines. It takes time for your site to be crawled and indexed, but once you get into the system, you will want to take a proactive approach to keeping your site moving up the search rankings. Write fresh content at least two times a week, and make sure that the content is unique in its nature, and your site will be crawled and indexed frequently, improving your position in the search engine rankings.
There is much more to do in order to improve your Search Engine Optimization, but this is a good basic plan of attack. Make sure you do the research, follow the guidelines, and soon your web site will be rocketing up the search engine rankings!
See you on the first page!!!